3 Things You Got Wrong About SEM – Search Engine Marketing
Unlike Search Engine Optimization, the term Search Engine Marketing (SEM) isn’t tossed around so casually and regularly. In fact, aside from the clichéd and given definition, few really know what the later one really means.
Comes up a range of misconceptions about SEM that many people believe to be true. This eventually transcends into negatively affecting their marketing campaigns, which in turns result in poor traffic, conversion and sale.
Here are 3 most popular misconceptions:
- SEO and SEM are same– People use these terms interchangeably. Are you one of them? But, in reality, they differ widely. While SEO is all about gaining traffic organically, search engine marketing also includes buying traffic via paid CPC programs. Keywords research is the backbone of both the strategies. However, with the later one, it’s much more focused towards running paid campaigns, which requires a slightly different approach.
- It’s all about paid advertisement– In recent times, few have started differing Search Marketing from SEM, arguing that the first one is an umbrella with SEM and SEO under it. Don’t be confused with the marginal difference in the terminology. Both search marketing and search engine marketing are same and have the similar scope. They are not just about paid search, but also including branding, landing pages, public relation and mobile.
- It’s not important– When planning to do good on search engines, you cannot simply rely on one component to deliver you the outcome. You must spread your attention equally to different avenues, even when you think you have an impeccable SEO strategy. Pay just as much heed to keywords research, landing page optimization, conversion rate optimization, high-quality contents and more.
These are 3 things that you got wrong about Search Engine Marketing, along with so many other people. Now you know, get your planning right and hit the chords perfectly. When facing trouble, you can and must, obviously, hire a good digital marketing Manly Northern Beaches based agency.