Unlike Search Engine Optimization, the term Search Engine Marketing (SEM) isn’t tossed around so casually and regularly. In fact, aside from the clichéd and given definition, few really know what the later one really means. Outcome? Comes up a range of misconceptions about SEM that many people believe to be true. This eventually […]
In simple words, Social Media Marketing (SMM) is marketing your products and services on social platforms to drive sale. In more definite (and not-so-simple) terms, Social Media Marketing is a process of researching, planning, strategizing and implementing social campaigns to drive desired customer action, which includes better brand recognition and higher sales, through highly informative […]
Even when you have planned your social media strategy thoroughly, it might not necessarily deliver you on your exact needs and goals. In fact, it’s a common occurrence for many. Sadly, only a handful of them manages to fix things, rest struggle with poor social media presence, engagement and conversion. If your social media strategy […]
There are brands that have millions of fans and followers on social media, driving them enormous sales every day. And then there are those small businesses who struggle with a meagre following and even smaller conversion. The difference between the two is not necessarily the quality of the products or their hard work— but more […]
There was a time when brands would obsess with organic SEO. But things changed, competition grew, PPC became more relevant and social media took things over. Today, one needs to invest big in marketing efforts to enjoy a decent reach and conversion- or so the popular notion goês.
The first rule to develop inbound strategies for your business is to actually understand what it really means. Sadly, as the day’s dawn, marketing scene is getting ever-so confusing with industry leaders and influencers tossing in new terminologies and definitions every other day. What is the difference between inbound marketing content marketing? Are they same?