Unlike Search Engine Optimization, the term Search Engine Marketing (SEM) isn’t tossed around so casually and regularly. In fact, aside from the clichéd and given definition, few really know what the later one really means. Outcome? Comes up a range of misconceptions about SEM that many people believe to be true. This eventually […]
There was a time when brands would obsess with organic SEO. But things changed, competition grew, PPC became more relevant and social media took things over. Today, one needs to invest big in marketing efforts to enjoy a decent reach and conversion- or so the popular notion goês.
The first rule to develop inbound strategies for your business is to actually understand what it really means. Sadly, as the day’s dawn, marketing scene is getting ever-so confusing with industry leaders and influencers tossing in new terminologies and definitions every other day. What is the difference between inbound marketing content marketing? Are they same?
In the hyper-competitive digital scene, focusing on Local SEO is a must for every business. Targeting the local demography vouchers higher Click-Through-Rate (CTR) and conversion at a much lower Customer Acquisition Cost (CAC). In short, if you’re struggling to attract a relevant audience to your business, Local SEO is an answer that you’ve been long […]
What is Inbound Marketing: A Basic Guide for Beginners Gone are the days when those banner ads, PPC and ‘spray and pay’ practices would synonym online marketing. Interruptive, unadaptive and inadequate, businesses have finally realized, to adjust to the ever-evolving habits of the consumers, they need to change their overall marketing approach. Comes in Inbound […]
We all want to develop a ‘holy-moly-that-is-un-fricking-believable-esque’ digital market strategy for our businesses— but only a handful actually succeeds in that. Rest has to settle for something much less that costs high and deliver eagerly. Not that making a marketing strategy is difficult. It just needs the mix of right approach, techniques, and timing around […]