Unlike Search Engine Optimization, the term Search Engine Marketing (SEM) isn’t tossed around so casually and regularly. In fact, aside from the clichéd and given definition, few really know what the later one really means. Outcome? Comes up a range of misconceptions about SEM that many people believe to be true. This eventually […]
The first rule to develop inbound strategies for your business is to actually understand what it really means. Sadly, as the day’s dawn, marketing scene is getting ever-so confusing with industry leaders and influencers tossing in new terminologies and definitions every other day. What is the difference between inbound marketing content marketing? Are they same?
In the hyper-competitive digital scene, focusing on Local SEO is a must for every business. Targeting the local demography vouchers higher Click-Through-Rate (CTR) and conversion at a much lower Customer Acquisition Cost (CAC). In short, if you’re struggling to attract a relevant audience to your business, Local SEO is an answer that you’ve been long […]
We all want to develop a ‘holy-moly-that-is-un-fricking-believable-esque’ digital market strategy for our businesses— but only a handful actually succeeds in that. Rest has to settle for something much less that costs high and deliver eagerly. Not that making a marketing strategy is difficult. It just needs the mix of right approach, techniques, and timing around […]
They say it’s the survival of the fittest. And if you’re really that fit, you would know just how important it is for your business to have a smart content marketing strategy, today, to survive in the hyper-competitive digital space. However, that being said, developing content marketing strategy is no easier. Away from the claws […]
Given the sphere of SEO is so big, making mistakes is quite common. And it is, in fact, okay; after all, that’s how you learn. However, there are few mistakes that are fatal- the ones that small businesses must avoid at all cost. Do you own a business? Here are 5 deadly Search Engine Optimization […]