How to create content marketing strategy with your in-house team?
They say it’s the survival of the fittest. And if you’re really that fit, you would know just how important it is for your business to have a smart content marketing strategy, today, to survive in the hyper-competitive digital space.
However, that being said, developing content marketing strategy is no easier.
Away from the claws of traditional concepts and techniques, it requires a whole different approach. It requires new glasses to look (and understand) the market, audience and the trens.
To that, it also requires team of experts to plan and design strategies, quickly, that delivers high conversou.
But you… you don’t need to take all the troubles like other beginners. You don’t have to take countless errors to tick things off perfectly. You can get head start in developing your content marketing strategy – with your own in-house team – by answering these 6 simple questions.
1. What do you want to achieve from your digital marketing efforts?
You must have definite goals to every marketing effort, unless you love shooting in the dark. So what do you want to achieve with your contents? It is around these goals will your whole content creation and marketing depend on.
2. Who is your target audience?
Of course, this goes without saying. You must know who is your target audience, who are you developing the contents for. The tone, objective and CTAs of your contents will be exclusive to the needs, concerns and preference of your audience.
3. What kind of contents best suit your audience and business golas?
Contrary to what you may believe, other than blogs, videos and images, there exists plenty of other type of contents. Some common examples include infographics, eBooks, FAQs, Guides, Webinars, Application/tools, Newsletters, interviews, interactive games, Press Releases, and Slide Shows. Know what type of contents best suit your audience and business golas.
4. How and when you’re going to create the contents?
Do an audit and create 3-month content calendar. Include the kind of contents you’re going to create (along with their objectives), who in your team is going to do that, when will those contents be produced and published.
5. How you’re going to market your content?
Content creation is not everything. Something that many don’t realize is that marketing is an equal part of your content strategy. A great piece of article will fail to create the potential magic, unless backed by smart marketing. So be definite on how, where, when and to who are you going to promote your content.
6. Can it get better?
Doing everything within the limited resource and expertise of your in-house team can be a bit tricky. Ask yourself this question- can your strategy get better? If it can, it is best that you get in touch with experts immediately.
Find a nice digital agency manly Northern Beaches that offers dedicated content marketing services and let it guide you through.
These are 6 questions that will help you develop the best content marketing strategy, ultimately pushing your sales and helping your business achieve all the goals .