Definition of SEO and all steps for optimisation
The Definition of SEO is short for search engine optimisation, which means nothing more than the set of strategies to position your website in prominent positions in the Internet search engines like: Google, BLING, Yahoo among others.
Today, the most used way to search for services and products done online by computers, tablets and cell phones. Reaching the top of rank and leaving your company prominently on the internet with strategy is the most effective way to stay with a great part of the market demand.
The information below is the basic steps of an SEO optimization for your understanding of the platform:
1 . Find the keywords of your market;
Finding the keywords for your market is a big part of your SEO strategy and it is where it all beings. In this phase is very important to analyse your customer’s search intent and how would you look for your products or services on the internet? This study will result in the main words for your website.
Apply your keyword with certain density in your texts and create subjects from the same segment to improve the reading experience of your users thus improving their ranking.
2. Present your photos to the market;
Creating SEO strategy for the photos of your website is a great strategy to capture your market.
Have you searched for any image on Google? Have you thought about making your image stand out when someone seeks an image of your product or service? Having an SEO plan for your images will improve your positioning in the Google search and makes your website have credibility and reference in your market. SEO optimisation goes beyond using keywords, it is crucial to have your images tagged for your success in your SEO project.
3. Make the URLs speak to your audience:
If you do not know, URLs is the address of your website – i.e. www.mycompany.com.au and its extensions www.mycompany.com.au/about_us.
It is fundamental that all your pages have URLs friendly to the search engines so the identification of your content becomes more visible and gain more relevance in your searches.
4. Organise your content:
Keeping your webstite organised with your subjects and texts well aligned is crucial for Google to look at your site with other eyes.
Creating short paragraphs, subtitles, including optimised images or use of infographics among other components will make your reader experience more dynamic making the text easier to digest.
Content structuring is a big part of understanding how to increase traffic to your site and leverage your business.
If you would like to review your special case, please contact us and we will review your SEO situation and plan the best path to your success.