Inbound Marketing and Content Marketing – Is there any difference?
The first rule to develop inbound strategies for your business is to actually understand what it really means. Sadly, as the day’s dawn, marketing scene is getting ever-so confusing with industry leaders and influencers tossing in new terminologies and definitions every other day.
What is the difference between inbound marketing content marketing? Are they same?
Although many people use these terms interchangeably, there do exist some significant difference between the two. And if you want to hit all the chords perfectly in your marketing efforts, it is important that you take note of these differences.
Content Marketing is a Subset to Inbound Strategy
Inbound Marketing is a methodology of attracting the prospects via smart contents, tools, and processes by facilitating customers’ journey from being a stranger to a promoter of the brand. It leverage blogs, social media, search engines, events, webinars, emails, and different analytical and automation tools to attract, convert, close and delight the prospective buyers.
On the other hand, content marketing is a part of inbound marketing. It includes conception, creating and distributing relevant contents, via different mediums, to a well-defined target audience, aiming to achieve high conversion of CTAs. At large, sticking to the conventional boundaries, content marketing doesn’t include website design, auto-responders, automation tools and more—while inbound marketing does.
You need both for a flight of success
Both inbound and content marketing depends on each other. Neither can go without the other. You need both implemented to enjoy success in the digital sphere.So wherever you start from in mapping a marketing strategy for your business, you must blend in contents with the overall inbound practices.
If that sounds too confusing and consuming, do what so many other businesses do—contact a good inbound marketing agency.
There are many agencies, offering services of digital marketing Manly Northern Beaches; pick one of them and stride ahead, together, to higher sales and better brand recognition.