Implementing the best Inbound Marketing Strategy for your business
While a few years back, paid banner promotions was the go-to for businesses to reach the digital audience, that’s not how things are today. No more do they wait for the customers to find them; they make outreach attempts from the front
With competition being ever-so-high in every industry and companies fighting for every single customer and pennies in profit margin, inbound marketing has taken over the scene.
Did you know, according to the Australia Bureau of Statistics, every year in the region of New South Wales, about 50,000 to 60,000 new businesses enter the market?
Yep, that’s how high competition is, mate!!!
The right set of strategies to attract the potential customers via content marketing, social media marketing and search engine optimization can create a healthy cycle between leads and conversion, triggering an influx of sales and revenue easily.
INBOUND MARKETING STRATEGY
It’s simple, really! There are few basic inbound marketing strategies that you can implement for your business to create brand awareness and push for higher sales.
What is inbound marketing?
It is a set of planned and structured marketing activities that promotes the brand/product/service through websites, emails, videos, blogs, physical products, partnerships, social media, newsletter, podcasts and other forms of content.
(Yes, social media marketing and search engine optimization comes under the big umbrella of content marketing!)
When creating an inbound marketing strategy, you need to understand the specific needs and requirements of your customers. You must put forth “what they want” atop when mapping your campaigns, gain their attention and reach your business goals with the most effective techniques.
Here are 3 crucial components of inbound marketing strategy.
Unless you understand your customers – their needs, requirements and preferences – you will fail to design a strategy that’s efficient and converts high.
So before you jump on to do anything, find definite answers to few questions—who is your target audience, what are they looking for, where they are, what is their budget, what are their problems and challenges, why should they buy from you. Have answers to all these.
2. Creating relevant content
Comes the part where you create the ‘meat’ of your inbound marketing strategy. Now that you know about your customers, it’s time to deliver them the answers/solutions with the right form of content. You need to create high-quality, up-to-dated, engaging and relevant contents.
Understand that there are many types of digital content—from texts and images to videos and infographics. Aside from this, you also need to be considerate of where, when and why you’re pushing these contents . Be thoughtful and strategic.
Your end-goal is to guide your audience to your products or services. This is to say, you need to convert your potential customers into buying customers.
So at the end of your every content, you need to have clear Call-To-Action (CTA) that generates high-quality leads by telling the audience what they need to do. Also, it is just as important to have the right measurement tools to track the conversion rate and success.
These are the 3 broadly-put, crucial components of inbound marketing.
We understand things are easier said than done. Even when knowing what to do, the biggest problem comes in the how-to part. So you don’t have to venture this path alone.
Contact our team and we can give you a free consultation to build your inbound marketing strategy. Till then, G’day!!!