Organic SEO – An answer to businesses with limited marketing budget
There was a time when brands would obsess with organic SEO. But things changed, competition grew, PPC became more relevant and social media took things over.
Today, one needs to invest big in marketing efforts to enjoy a decent reach and conversion- or so the popular notion goês.
However, there are still few experts and digital agencies who believe that Organic searches are just as important. This, only if the brands and marketers are smart and strategic with their keywords and contents.
Want to improve your sales at no cost?
Ranking on the top of Google and other search engines doesn’t guarantee you success. It depends on a host of other factors like CTR, landing page, and CTAs. However, it does increase the chances of higher sales. And that, with absolutely no additional cost. So for businesses who are limited on their budget, Organic traffic to their website is the perfect answer to all their problems.
Follow the Basics
- Some may argue that keyword have lost the relevance that it once enjoyed in the SEO scene; it’s not true! Keywords research is still the ascension point of any optimization strategy.
You need to find a set of ‘long-tail keywords’, relevant to your business and goals, that enjoys good traffic but low competition.
- Follow this with regular on-page optimization practices. Improve the User Experience (UX) of your website. Compress the files, make it quicker and responsive.
Have an easy navigation and keep the structure clean and simple. Google, today, prioritize UX more than ever.
- Content marketing is finally enjoying the spotlight that it so truly deserves. Join this bandwagon and start producing killer contents on your website.
Start blogging, produce helpful information that attracts an audience. Use relevant keywords in these write-ups that search engines crawl. These will not only improve your visibility on SERPs but also help you with sales.
If things sound any bit confusing and complex, going with professionals might be a better choice.