Top 5 tips for saving money on Google AdWords
If you’re looking to take your business to the upper echelon of Search Engine Result Pages (SERPs) quickly, relying solely on the organic result won’t be sufficient. See the next 5 tips for saving money on Google AdWords
Investing in the paid promotion is imperative
However, even when you’re all up to spend heaps in the Google AdWords program, high-flying outcome isn’t always assured.Mate in fact, if anything, if you aren’t smart enough, you might end up paying more without seeing any conversion from your PPC campaigns.
Much like every marketing strategy, offering your audience exactly what they are looking for is the foremost objective of your AdWords campaigns.
Keeping this in mind, here are 5 simple and interesting tips to save money on your Google AdWords and drive higher sales.
1. Make separate campaigns for Search Network and Display Network
When advertising on Search Network, your text ads are placed on the search engine result pages; when advertising on Display Network, your ads are placed on a huge network of relevant sites across internet. To avoid vagueness and to be more interesting and engaging, design separate campaigns for each network. Be creative in what you put out there; ensure, whether it is text or visual, it’s appealing enough to grab your audience’s attention.
2. Adjust your campaigns by geographic location of your audience
Your audience or potential customers based in different geographic location has distinct needs, preferences, habits and budget. One kind of advertisement will have low conversion. So, based on different geographic locations of your audience, map separate campaigns for higher engagement. This technique will also let you know where your key customers are based so you can focus more on them with your following campaigns and efforts.
3. Include relevant keywords in the ads
Adding keywords is quite a no brainer, in fact. However, the relevancy of the keywords is the most important part here. You don’t want to falsely use keywords, that don’t complement your products/services/brand, just because they have high traffic. Use relevant keywords—use them in titles, ad descriptions and extensions per click. Also, go after long-tail keywords; they always convert better.
4. Test and compare your results—and improve accordingly
You should never settle with the same type of campaigns (message) every time with Google AdWords. Keep on changing with the changing trends and customers’ needs. Conducting A/B testing and comparing the results will help you understand what’s working for you and what’s not. This will improve your efficiency and conversion rate.
5. Focus on Mobile ads
Today, more people are using internet via their Smartphones than their desktops. So your AdWords campaigns must be optimized and completely ripper to suit the preferences and habits of the mobile users. Understand the kind of message that grabs their attention on the small-screen, what is their attention span, what triggers them and so forth—and then personalize your ads accordingly for their better experience and higher conversion.
These are 5 simple tips to minimize the cost of your Google AdWords ads by maximizing the outcome.
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