Local SEO: 5 Important SEO Ranking Factors
In the hyper-competitive digital scene, focusing on Local SEO is a must for every business. Targeting the local demography vouchers higher Click-Through-Rate (CTR) and conversion at a much lower Customer Acquisition Cost (CAC). In short, if you’re struggling to attract a relevant audience to your business, Local SEO is an answer that you’ve been long looking for.
Do you own a business?
While it is always advised that you rely on a good agency offering services of digital marketing Manly Northern Beaches for better result, if you want to do things alone- there are ways.
Here are 5 important Local SEO ranking factors that you should know about:
1.Google My Business page
It is possibly one of the most important ranking factors. It gives detailed information about you to Google and the prospects. So create a page, fill in the details, upload images, and add all the important elements.
It includes everything from meta tags, header tags and contents to images, map, NAP and testimoáials.
Few can deny the power of quality backlinks. Authority websites, preferably local-based, linking back to you will significantly boost your traffic easily.
Reviews are important not just for the prospects but also to rank higher on Google. They send signals about the reputation of your website/business to the search spiders. Strive to have at least 5 positive reviews.
Many debates if social signals are important to SEO. The fact is, they are; but not as much as other factors though. So try and have a decent presence on all major social media platforms, including and most importantly, on Google Plus.
These are 5 important Local SEO factors. Now you know, give your business a big boost on Search Engines. Edge your competitors and enjoy higher sales.