5 Fatal SEO Mistakes Small Businesses Must Avoid
Given the sphere of SEO is so big, making mistakes is quite common. And it is, in fact, okay; after all, that’s how you learn. However, there are few mistakes that are fatal- the ones that small businesses must avoid at all cost.
Do you own a business?
Here are 5 deadly Search Engine Optimization blunders you should avoid:
1.Not doing keywords research
Keywords research is the base of every successful SEO strategy. The relevant keywords are the backbone that helps your audience find you easily. Spending enough of your time in find the most suited keywords is very (very!!!) important. So avoid the pitfall of thinking that the generic terms are just as good for your business.
2. Skipping Meta Tags
You may have heard people debate if Meta Tags are still as important in SEO or not. Fact is that they are!!! So have nice SEO-compliant meta title and meta descriptions for your website and webpages.
3. Practicing black hat SEO
The lure of black hat SEO is big that many fail to overlook. Who wouldn’t want to rank at the very top of search result at the least of time? Sadly, not only is it nearly impossible today, but also very risky. Google and other search engines have become smarter than ever; tricking them with black hat techniques are not possible. Besides, these unethical practices are NEVER helpful in the long run.
4. Not updating the website regularly
You need to update your website as often as possible to get indexed of crawled regularly. And this is one of the biggest reasons why nearly every smart brand and marketer blogs today. If you aren’t already blogging, start right away.
5. Not having an internal linking strategy
The webpages and blogs in your website must be linked together properly to help the search spiders discover the structure of website properly, and crawl through properly. You don’t want them to hit a dead-end.
These are 5 very common mistakes that many small business often make.
Don’t be one of them. Be at the very top of your game. Have a good digital marketing Manly Northern Beaches based agency by your side.