What is Social Media Marketing: Super-Beginner’s Guide
In simple words, Social Media Marketing (SMM) is marketing your products and services on social platforms to drive sale.
In more definite (and not-so-simple) terms, Social Media Marketing is a process of researching, planning, strategizing and implementing social campaigns to drive desired customer action, which includes better brand recognition and higher sales, through highly informative and engaging contents.
While as straightforward as several definitions of SMM might sound, the process itself isn’t easily-implementable. It includes definite steps which branch out into their own domains and challenges.
If you’re someone new on the scene – while it is highly recommended you contact a good digital agency Manly Northern Beaches based to assist you more efficiently and effectively, if not – here are 5 simple steps to develop your social media marketing plan:
You need to have well-defined goals with your social media presence. Why you’re putting all your efforts here? What exactly do you want to achieve? A campaign without any definite objective is a successful recipe for failure.
Identifying Your Target Audience
Facebook crossed the 2 billion mark recently—that’s how many people use this social media platform. There are just too many people online. You need to know and identify the audience who is more relevant to your business—who you will target more than others.
Your social media presence needs content, without which it’s nothing. So now is the time to create high quality, engaging contents that not only appeal your target audience but also cater your own individual goals. Here, for a better result, you need to know what kind of contents your audience like more.
Measuring the outcome of your social media efforts is possibly the most important part. Sadly, many people overlook it. After the campaign is done, you need to analyze how effective it was and did it manage to achieve your goals. (Use analytic tools or hire professionals for further assistance.)
When you analyze your campaigns, you come to know about its flaws and loopholes. Meaning, you get the opportunity to learn and improve. And this is something very important. After all, your marketing attempts will not always yield an optimum result and that there will always be room to get better.
These are 5 broadly put steps involved in effective social media marketing planning. Of course, nothing is going to be so simple and it will require a great deal of hard work and consistency to succeed.