4 steps to position your restaurant, café or bar in social media
We’ve heard many stories of café owners mapping thoughtful and highly engaging social media campaigns, and winning their target audience in a grand fashion.
Having a solid social media presence is no more optional for the restaurants, cafés and bars. To thrive and grow in the competitive market, it is rather essential.
While some may have had you believe that building an authoritative presence on the likes of Facebook, Twitter and other platforms is difficult, we’re here to tell you otherwise.
What you need is thoroughly researched and planned campaigns that target the right audience, with the right message and at the right time; campaigns that not only interact and attract customers but also builds brand loyalty. Yes, again, it is easy!
Here are 4 simple steps for restaurants, cafés and bars
STEP 1: Define your audience
Social media is big. And if you’re trying to be ‘everything for everyone’, you’ll end up disappointed. Before you do anything on these platforms, you need to define your target audience. Answer these questions:
- Who is your target audience?
- Which social media platforms do they use the most?
- How much time do they spend online?
- What habits they have? (Like spending, responding and browsing habits)
- How do they interact with brands and businesses?
Have these answers so that you design your campaigns and promote your businesses accordingly and the right way.
STEP 2: Set up your social media profiles
Now time to get your hands dirty. Go on different social media platforms and create your profiles. It’s quite easy actually. Choose the right username (keep it same across platforms) and be creative in the description sections to appeal the readers instantly; use the relevant keywords wisely in the descriptions. Be careful in selecting the profile and cover picture.
STEP 3: Create valuable content (consistently)
This is the most important part. Whatever audience you have – and to attract more – you need right contents that is not only promotional but also engaging and interesting. You have to be creative in what you post, and strategic enough to push your brand and products subtly without being annoying.
So come up with interesting things to share and strike a perfect balance between engagement and promotional. Use hashtags and location options properly. And keep the length and timing of the post correct to generate maximum impact.
STEP 4: Get Customer Reviews
Public reviews are the digital version of Words-of-Mouth. When making decisions whether to go with a product or service, people love to read about others’ experience and opinion. So strive to get positive reviews on social media; push your customers to leave good words for you.
Make sure you reply to the reviews and answer questions directly with higher transparency. Be careful in handling the bad reviews. Address their issues emphatically and assure them of better experience the next time.
These are 4 steps for café, restaurant and bar owners to have an impeccable presence on social media platforms. Sure there would many challenges on the way. And perhaps that’s why you should let professionals handle things with ease and higher efficiency.
Contact us today and let our social media experts help you!