5 Social Media Marketing Tricks for Small Business with Limited Budget
There are brands that have millions of fans and followers on social media, driving them enormous sales every day. And then there are those small businesses who struggle with a meagre following and even smaller conversion.
The difference between the two is not necessarily the quality of the products or their hard work— but more often it is the budget.
Small businesses are limited in their budget, which marginalizes their social media marketing efforts. This is a problem large companies, with big bank accounts, never have.
Having a BIG budget for social media marketing is not essential
Sure it helps. But having rich pockets is not an essential criterion to succeed on the social media scene. Small businesses, even with a low budget, can successfully compete with their established competitors. With innovative strategies that don’t cost high, they can improve their reach on the likes of Facebook and Twitter and drive higher sales.
Here are 5 social media marketing tricks for small businesses and startups who have a limited budget to spare:
Take help of your industry’s influencing figure
Influencer marketing has become a hot topic today. Approaching an influencing figure of your industry and getting your brand, product or services promoted by them can unlock a big door of opportunities. They have a fanatic following – that’s relevant to you – who listens to their opinions and suggestions intently.
Create high-quality contents that are shareable
Nothing beats high-quality content. Clichéd it may sound, if you’re producing high-quality contents consistently, people will notice you and become your follower. So get to creating interesting and engaging contents that would hit the right chords with your target audience, triggering them to share the piece with their own friends and followers.
Have social plug-ins on your website
If your website enjoys high traffic, install social media plug-ins on a page to let visitors know you’re on Facebook, Twitter, Instagram and more and that they should follow you there. (If not, improve your SEO game to get more traffic). This is the easiest way to improve your social presence.
Develop interesting video contents
Social media platforms are plagued with video contents today. More videos are produced and consumed than ever before. And this trend is only going to surge higher. So if you don’t already, start developing interesting video contents that are appropriate to your audience’s preference and your individual goals.
Hire Digital Marketing Agency
A good marketing agency can take you to the higher of echelons of success, quickly and easily. Look around and find a renowned, reliable and experienced digital agency manly Northern Beaches based who offers high-quality social media solution (marketing, optimization and management) at a reasonable price. This is a much cheaper option than spending thousands on paid ads without reaping optimum benefits.
These are 5 simple social media marketing tricks for small businesses limited in their finances to increase their following, engage with the audience and drive the desired outcome. Good Luck!