In simple words, Social Media Marketing (SMM) is marketing your products and services on social platforms to drive sale. In more definite (and not-so-simple) terms, Social Media Marketing is a process of researching, planning, strategizing and implementing social campaigns to drive desired customer action, which includes better brand recognition and higher sales, through highly informative […]
There are brands that have millions of fans and followers on social media, driving them enormous sales every day. And then there are those small businesses who struggle with a meagre following and even smaller conversion. The difference between the two is not necessarily the quality of the products or their hard work— but more […]
There was a time when brands would obsess with organic SEO. But things changed, competition grew, PPC became more relevant and social media took things over. Today, one needs to invest big in marketing efforts to enjoy a decent reach and conversion- or so the popular notion goês.
In the hyper-competitive digital scene, focusing on Local SEO is a must for every business. Targeting the local demography vouchers higher Click-Through-Rate (CTR) and conversion at a much lower Customer Acquisition Cost (CAC). In short, if you’re struggling to attract a relevant audience to your business, Local SEO is an answer that you’ve been long […]
We all want to develop a ‘holy-moly-that-is-un-fricking-believable-esque’ digital market strategy for our businesses— but only a handful actually succeeds in that. Rest has to settle for something much less that costs high and deliver eagerly. Not that making a marketing strategy is difficult. It just needs the mix of right approach, techniques, and timing around […]
They say it’s the survival of the fittest. And if you’re really that fit, you would know just how important it is for your business to have a smart content marketing strategy, today, to survive in the hyper-competitive digital space. However, that being said, developing content marketing strategy is no easier. Away from the claws […]